Think about Flo, the Progressive Insurance heroine. She’s no happy accident: Flo was created in a laboratory. Think about the Jack Link’s Beef Jerky “Messin’ with Sasquatch” commercials. The creators of that series of jokes didn’t just wing it, spot-by-spot–they wrote them like a collection of short stories. Developing characters and short, sectional narratives have long … Continue reading Commercial Uses of Narrative and Character